Google AdWords

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Google AdWords 2017-03-01T10:34:54+00:00

Google AdWords

Pay Per Click, Pay Per Impression, and Performance Reporting

Let’s take a look at the ways you can benefit from using AdWords and MangoPublic.

Page Rankings & Great Content Help Your Adwords Campaigns

Organic SEO Benefits Your Adwords Campaigns

Organic SEO is is important in online marketing, and it is so for all the right reasons. Properly optimizing your website for it to come out on the top of Google’s search results is a cost effective and solid marketing strategy that is sure to reap results in the long run.

Adhering to Google’s guidelines when optimising your website will also, in theory, yield benefits in terms of the accessibility of your information to visitors.

Why bother even paying for a place on Google’s front pages if, in six months, your website’s going to be there anyway? That is one of the first answers, right there. Do you want to wait up to six months before people searching for your keywords find your website?
 Contrary to what some believe, Google AdWords is not a waste of time, or surplus to requirements. Google wouldn’t be the second most profitable Internet company (second only to Amazon) if it were not for AdWords, its pay-per-click advertising network and its main source of revenue.

The second point to raise, is that not everyone knows the difference between Paid, and Organic, Rankings. Some people may be inclined to click on the Organic Listings in the Search Results Pages, but others are either unaware of, or indifferent to the distinction between paid & organic. So they’ll likely click on the most relevant result they come across, and a certain percentage of these will be the ‘Sponsored’ links at the top, or down the side of the page.

Whatever the percentage, most businesses would welcome the extra revenue from this share of the market (some claim over 80% of clicks for Adwords, and that over 40% of Google Users are unaware that the highlighted Ads are paid Advertising).  And optimising your website for Organic listings also has the benefit of leading to reduced costs for your Adwords Campaign.

Near Real-Time Results & Analysis

Almost Immediate

Your number of visitors immediately goes up. As mentioned, organic SEO takes some time before you see some results. While you’re ploughing your way slowly to the top of Google’s search pages, you can already gain exposure using Google Adwords. It does not take a week to start reaping the benefits from your AdWords campaign. We can set up your AdWords account and campaigns with a minimum of hassle.

Once you’ve conducted your market research, and know what you want to target, it is relatively straightforward to set up a quick & simple Google Adwords Campaign, and have it live in under an hour. You can add further Campaigns for other keywords & phrases later as you go. Another thing to consider is the regular shake up of Google Rankings, and the changes to their Ranking Algorithm, which mean your website may be prone to the so-called Google Dance. One minute your website is ranking first; the next minute it’s demoted to page 20. With Google Adwords, you may have an organic ranking of #242 but your advertisement is still on Google’s first page above the fold. Not all your eggs are in one basket.

Real Time Analysis

It can be tracked in real time. So how do you know if there’s a need to tweak your settings? AdWords allows you to check in on the performance of your campaigns at any time of the day, or the night.

That’s one of the beauties of using Google Adwords. With a newspaper ad, for example, an advertisement that returns dismal results has to stay that way in the newspaper until your contract with the newspaper agency ends. With Google AdWords, you can view your ad’s performance whenever you like and adjust your settings if you so desire.

AdWords is also very easy to use, but it is not simple to manage, especially for people who haven’t managed a pay-per-click campaign before. Using Google AdWords for the first time? Call us. We’re happy to help.

Get in touch with MangoPublic today to find out what we can do for you.

Which Platform Do You Use?

If you’re interested, we focus on the WordPress platform to enable you to manage the content on your own website. We customise Responsive WordPress themes so that your website visitors can access your website on PC’s, Macs, Tablets and Mobile Devices. WordPress is open source, and used by millions of popular websites across the globe, including Ford, Xerox, Pepsi, Mashable, TechCrunch, Sony, UPS, Ebay, Forbes, Reuters, CNN and The New York Times. We also develop other open source platforms including Open Cart, Woocommerce etc.